Forget Free, Try $0

Without giving away any names, I just saw a squeeze page (landing page) offering, “The 3 Secrets to _” for just $0.

I don’t know why we don’t see $0 more often because it’s an interesting way to present the free concept.

But does it work?

You might want to test it on your squeeze page and see if $0 converts better than ‘free’ – I know I’m going to try it.