In the spirit of making lemon aide from lemons, let’s take a look at how to make money from your membership cancellations. The first way is to stop those cancellations before they ever happen, if at all possible. The second is to make people an offer they cannot refuse when they do cancel. In fact,…

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You already know that it’s far easier to sell to a customer you already have, than it is to get a new customer. Then again, it can sometimes be easier to get a new customer than to retain the old ones, depending upon the mistakes you’re making. But if you can avoid the mistakes and…

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